72' Cafe is a small-scale modern cafe in Atlanta, Georgia, United States.
72' cafe wanted a classic and modern brand identity with minimal use of illustration
and majorly on the type. 72' Cafe derives its name from a scientific background.
The cafe is a safe space for students and working teens striving to get through their careers.
The design story
72' is the exact temperature at which any hot beverages are served. A temperature is just right, you won't burn your tongue or even feel the drink is cold.
72' also symbolises, just like the temperature, provides a safe space for youngsters who are trying to learn new things while also being a responsible adults.