They say you should know a little about everything, and everything about something. That’s been my compass — equal parts curiosity and obsession. I’m a creative writer, a photographer, a graphic designer, a user experience designer, and a marketing consultant, a problem solver, and a PR strategist who helps brands not merely exist, but vibrantly tell their story.
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I grew up in the foothills of the Nilgiris, where narration is a core part of the blue hues of the Nilgiri Mountains. Every street corner, every marketplace hum carried a story. I was editing newsletters and directing creative works at 15, capturing moments and telling meaningful stories. That instinct grew into a career shaped by passion and curiosity for storytelling, building a marketing studio, designing campaigns, leading creative teams, and founding Fivora — a creative consultancy and marketing studio rooted in culture, emotion, and clarity.

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My curiosity for photography sparked when I was fiddling with my dad's camera when I was 4 years old. He was very protective of his reel camera and didn't let anyone handle it. But like every other kid that age, I stole his camera and emptied a very expensive photo reel with pictures of mum, and the beautiful house she maintained.​

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My dad got the whole reel developed into printed photos to show me what would later become a gallery of "A day in Mum's Life."  We moved houses,  moved cities, a lot changed, but when I look back at those pictures, I can immediately remember how the house smelled like mum's cooking and how the world was a bit more colourful than it is today.​

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​Armed with a Bachelor’s degree in Visual Communication and a Master’s in International Business and Marketing. My journey’s taken me across India, the UK, the USA, amongst many other countries - working with over 50 brands in 8+ industries, from fashion and F&B to biotech, hospitality, FMCG, education, and healthcare. I’ve worked alongside some of India’s top marketing firms, helping transform businesses into brands people remember.
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What drives me? Innovative narration, creative storytelling. The belief that behind every viral marketing moment, every OOH ad, and every press placement is a deeper intention - to build trust, spark emotion, and create cultural relevance.
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Whether I’m designing marketing systems for fast-scaling startups, writing PR playbooks that land features, or consulting founders on brand tone, one thing stays constant: I work with a strategist’s mind and a creator’s heart. I don’t just make things look good. I make them work.
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I believe marketing is a mix of movement and meaning. You have to feel something to follow something. And if I’ve done my job right, that feeling sticks.