top of page

Academic Research

Emotions That Sell: Investigating How Innovative Ads Build Brand Loyalty in FMCG

RESEARCH by ANUDHEEP SRIRAJ

UOB Birmingham Business School Logo White.png

What happens when ads stop talking at us and start connecting with us?

So, Emotions in
Advertising. Ahn?

The future of marketing is personal. It's about experiences, emotions and innovation. This research on emotions and advertising with many participants from 48 cities in 15 countries proves this.

124

Participants

51

Cities

16

Countries

5

Case Studies

bottom of page