The idea of transforming brands & businesses
What is this idea of transforming brands? It's everywhere on my website, on my LinkedIn, and on Instagram! I got attached to this idea of "modern creativity" that gives brands and businesses a whole new way to market their products, a new perspective on sharing their goals or developing new technology. In a world full of people skimming for something new and innovative, old ways are not going to work. Conventional print marketing is a complete waste of resources and money. Instead, it's beneficial to use advanced marketing strategies like AR, VR, Interactive designs and campaigns to engage people and retain their attention. Add a social message, sustainable practice and responsible business strategies to it. 🫴*chefs kiss*
In today's highly competitive business world, the idea of transforming brands and businesses has become more important than ever. The ability to adapt and evolve in response to changing market conditions, consumer preferences, and technological advancements is essential for success. Brands and businesses that fail to transform risk becoming irrelevant, while those that embrace transformation can become industry leaders and game-changers. That's exactly what the leading brands in the world are up to.
The process of transforming a brand or business involves a fundamental shift in thinking and approach. It requires a willingness to challenge the status quo, question long-held assumptions, and embrace new ideas and perspectives. This can be a formidable task, as it often involves significant changes to organizational structure, culture, and strategy. However, the rewards can be substantial, including increased competitiveness, enhanced customer satisfaction, and improved profitability while retaining the consumers and instilling confidence in them.
One key aspect of transforming brands and businesses is the need to focus on customer experience. In today's market, customers are more empowered than ever before, with access to a wealth of information and a variety of choices at their fingertips. Brands and businesses must be able to provide a seamless, personalized, and engaging experience across all touchpoints, from the initial point of contact through to post-purchase follow-up. This requires a deep understanding of customer needs, preferences, and behaviors, and a commitment to continuous improvement based on feedback and data analysis.
Another important aspect of transforming brands and businesses is the need to embrace technology and innovation. Advances in technology are transforming the way we live, work, and interact with the world around us. Brands and businesses that are able to leverage these advances to create new products, services, and business models can gain a significant competitive advantage. This requires a culture of experimentation, risk-taking, and collaboration, as well as a willingness to invest in research and development.
Transforming brands and businesses requires a focus on sustainability and social responsibility. Consumers today are increasingly aware of the impact of their purchasing decisions on the environment and society, and they are looking to brands and businesses to take a leadership role in addressing these issues. Brands and businesses that are able to demonstrate a commitment to sustainability and social responsibility can build deeper connections with customers and create a positive reputation that can help drive long-term success.
So, how do we transform?
Through modern creativity! While competitors are still sticking with regular TV commercials, Print Mediums and Email marketing, top brands like Cadbury, Supercell, Google, Oreo are using impactful social messages, Creative Engineering and advance product designs to stand out in the market.
Apple Watch | 911 can be the best example. Apple INC is known for its reliable product features and product support. This feature was first introduced as part of the Apple watch's Series 4 release in 2018. The idea for the feature came about after Apple received numerous stories from customers who had used their Apple Watches to contact emergency services in critical situations, such as heart attacks and car accidents. Apple and its creative agency recognized the potential of the Apple Watch as a tool for emergency situations and decided to incorporate a dedicated emergency calling feature into the watch's design.
The feature was developed in collaboration with emergency services and was designed to be easy to use, even in high-stress situations. When activated, the feature automatically contacts the local emergency services and sends a message to the user's emergency contacts, informing them of the situation and the user's location. The feature also displays important medical information, such as allergies and blood type, which can be critical in an emergency situation.
The Apple Watch's 911 feature has since become an important safety tool for many users and has been credited with helping to save lives. Its success highlights the potential of technology to provide critical support in emergency situations and underscores the importance of designing products that prioritize user safety and well-being.
After years of being in use, Apple recognized the total number of 911 calls made using the emergency feature on their product and expanded it to all their other supported products. They also made an ad campaign promoting the ultimate use of the feature with the user's consent.
It doesn't stop here. There are many others brands and businesses that are looking to transform theirs for a better tomorrow.
Oreo's #ProudParent
Cadbury's #DonateYourWords
VICE Media's #UnfilteredHistoryTour
Google's #Realtone
Michelob Ultra's #ContractForChange
McDonald's #BlindTaste
are a few creative transformations, marketing and branding ideas to look up.
The idea of transforming brands and businesses is not simply a trend or buzzword - it is a necessity for survival and growth in today's fast-paced and ever-changing business landscape. Brands and businesses that are able to embrace transformation, focus on customer experience, embrace technology and innovation, and prioritize sustainability and social responsibility are best positioned for success. While the process of transformation may be challenging, the rewards are substantial, and those that are able to successfully transform can become industry leaders and make a positive impact on the world.
Blog from Anudheep Sriraj
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Write back to anudheepsrirajr@gmail.com