Il Podere
A brand is more than a logo; it's a whispered promise, a silent vow between a business and its audience. It is the first touch, the initial spark that ignites a connection. Like a carefully curated masterpiece, a brand identity must resonate deeply, capturing the essence of a business and echoing in the hearts of its consumers. This project is an invitation to that craft.
Il Podere, a jewel nestled amidst the Tuscan hills, is more than just a restaurant. It's a sanctuary of taste, a celebration of the land, and a testament to the enduring spirit of Italy. This project is a quest to encapsulate the soul of this extraordinary place, translating its rich heritage and breathtaking beauty into a visual language that is as captivating as the cuisine it represents.
This project showcases a comprehensive brand experience design for Il Podere, a luxury Tuscan restaurant. The design incorporates a harmonious blend of graphic design, visual identity, and brand storytelling to create a captivating and immersive experience for guests. Discover how a strong brand can elevate a business and connect with its target audience.
SCOPE
Brand Development
Marketing
Brand Story
In the heart of Tuscany, where sunlight dances on emerald fields and whispers through ancient olive groves, resides a dream woven into reality: Il Podere. A woven tale of green and gold, it is a place where nature's palette meets human artistry.
A palette of Dark Moss, Silk Green, Cornsilk, Earth-Yellow, and Baby-Wine evokes the region’s sun-drenched landscapes while the Dahlia font, with its graceful curves, dances like a summer breeze through the brand's identity. It is the whisper of luxury, a promise of indulgence. Beside it, the stalwart EB Garamond, a seasoned storyteller, lends its wisdom to the narrative. And Gotham, the modern companion, ensures every word is heard.
Together, these elements weave a spellbinding tale. Imagine a logo where the hills and creeks, a symbol of peace and abundance, are rendered in the soft hues of the Tuscan landscape. The letters, cast in the warm glow of the setting sun, invite you to step into a world of enchantment.
Brand Colours
The brand, a living entity, was born from the earth itself. Its essence, is captured in hues of Dark Moss, Silk Green, Cornsilk, Earth-Yellow, and Baby-Wine is a symphony of sunlight, shadow, and soil. Like magic potions, these colours conjure visions of sun-kissed vineyards and fragrant cypress trees.
The restaurant itself is a continuation of this magic. Wood, stone, and linen, the earth's embrace, welcome guests into a space bathed in soft, diffused light. The air is filled with the promise of exquisite flavours, and the spirit of the land lingers in every corner. Il Podere is not merely a place to dine; it is an experience that lingers in the heart, a memory painted with the colours of Tuscany.
