Positioning PR Campaing for University Students' Union

To strengthen visibility and engagement around student leadership, I proposed and led the development of the Guild of Students’ first PR & Media Pack for elected officers. From refreshed headshots to on-brand campaign visuals, the initiative helped humanise student representation, contributing to a 30% increase in election participation the following year.

SCOPE

PR Strategy

Content Strategy

Marketing Strategy

The Challenge: The Guild of Students at the University of Birmingham lacked a cohesive public-facing presence for its Student Representation Officers. There were no consistent PR materials, headshots, or on-campus visuals to introduce the elected officers to the student body. As a result, awareness and engagement around student elections remained low.

Solution: After conducting a full marketing audit and content review, I identified a critical gap: students didn’t know who their elected reps were, and there was no emotional connection or visibility.

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Smart Storytelling.
Strategic Design.
Real Impact.

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I proposed and developed a professional PR & Media Pack for the Guild’s student officers.

Visual concepting and content strategy.
Briefing for new headshots with proper brand alignment.
Layout and strategic design of campaign visuals to be used on campus and digitally.
Carefully curated messaging framework for each officer (clear, relatable, student-focused tone)

A CAMPAIGN DESIGNED TO

Elevate. Connect. Inspire

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This campaign helped:

Put a face and personality.
Created brand-aligned visuals used across Guild communications.
Directly contributed to a 30% increase in student election participation the following year.
Sparked internal interest in formalising media and PR protocols for future campaigns.